Most times you will see a review of The Renegade Network Marketer by Ann Sieg, it is in glowing terms. The reviewers talk about how the book helps you to grow your MLM business.
This review is going to be different.
My initial impressions of The Renegade Network Marketer
I bought and read Ann Sieg’s book a couple of years ago, after having read her free report, “The Seven Great Lies Of Network Marketing.” I bought the book because the “sales page” is actually an audio of Ann Sieg that does an excellent job of manipulating your emotions. She must have paid good money to somebody to write the script she recites on the book’s sales website.
More on that later.
When I first read the book, I kept think to myself, “Yes! Exactly! I’ve had the same experiences. I’ve heard the same things.” She goes on and on about how MLM companies don’t train their people to market, and how the traditional “belly-to-belly” methods are inferior now that we have the Internet.
She talks about her own experiences during her first year or so in network marketing, when she struggled to sponsor anyone even though she was doing exactly what her sponsor and the company told her to do.
As The Renegade Network Marketer goes on, she makes it sound as if she figured out all by herself how to succeed; specifically, how to use the Internet to begin to sponsor loads of people.
By the time I got done reading the book, I was angry with the MLM industry. I wanted to take up arms and scream, “I could have been make tons of money by now, if they would get a clue and train their distributors how to do it right!”
Two weeks later
Then I set the book aside and took some time to think about it. As I thought, I realized a really disappointing and infuriating truth:
I had paid $67 for an 80-page book that taught me absolutely nothing.
There is nothing practical in the book. While Ann Sieg gives a head nod toward attraction marketing in The Renegade Network Marketer, she says nothing about how to do it – online or off.
As a matter of fact, she strongly implies that the old-fashioned way of building an MLM business – the belly-to-belly way – is ineffective and will never get you anywhere.
The truth of the matter is, thousands of people have made a lot of money using only offline strategies – and people are still doing it today. In fact, I would venture to say that this method can be a much faster way to build your business than doing online marketing.
The Renegade Network Marketer – at least the version I read – does not tell you how to use a blog to attract prospects or the best kind of freebie to offer to get people to sign up to your e-mail list. It does not tell you how to use Social Media or how to build relationships with the people you meet there.
The truth about Ann Sieg
I mentioned earlier that she implies that she figured out the network marketing secret all by herself, both in the book and on the sales page.
Imagine my shock when I discovered, a few months after buying the book, an old podcast episode that featured her before she got to be famous (or, infamous, I’d rather say) for her supposed genius at building huge MLM organizations online.
In the podcast, she talks about how, after failure after failure, she finally joined The Leader’s Club. This is a coaching service for struggling network marketers. It teaches them the necessary skills for relating to people, such as introducing the opportunity and closing the sale.
In the podcast episode, Ann Sieg basically gives all the glory for her growing success to the Club.
In other words, she did not figure it out on her own. Sure, she may have been one of the first MLMers to build a business online, but she didn’t make up the system by herself. She most certainly bought other people’s courses and e-books to teach her how to do it! And before doing this, she built a successful business OFFLINE, after going through the Club.
The Renegade Network Marketer review: the plot continues to thicken
After I got over my initial positive reaction and really began to analyze the book, I figured it out.
For $67, you get an 80-page advertisement for Ann Sieg’s affiliate program.
That’s it. That’s the purpose of her book – to get you to sign up with her affiliate program. It’s a two-tiered program, which makes it even more attractive. First, you affiliate her lavishly and ridiculously priced e-book and make a 50% commission. Then the hope is that the suckers who buy the book eventually purchase her other, even more expensive, products, which will make you an even higher commission.
The even greater hope is that some of these purchasers will sign up as affiliates under you, so that you can then make a commission from their sales, as well.
Maybe these second-level products actually teach something useful. I don’t know. “Fool me once, shame on you; fool me twice, shame on me.”
In other words, I learned my lesson and didn’t buy another single thing from Ann Sieg.
Do you enjoy being manipulated?
If so, then go ahead and listen to the audio on the sales page for The Renegade Network Marketer. Go ahead and buy the book and read it. Your emotions and thoughts will be manipulated all over the place.
It’s not just Ann Sieg doing it, folks. It’s happening all over the Internet. People are afraid they won’t be able to live like a king or queen, so they learn manipulative sales techniques – or hire someone well-versed in them – in order to convince as many suckers people as possible to buy their overpriced digital product.
It just so happens that this is a Renegade Network Marketer review. Or has been.
Because I’m done now. I hope it’s been a good object lesson for you. Be careful of things that sound too good to be true – especially if the price tag, devoid of all manipulative tactics, makes you gawk.